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  • Dennis's picture

brand experience

Dec. 12, 2007:

Currently, many automotive companies built their own brand experience temple. It's mainly an image and representative tool to provide an individual experience to the customer and visitor. And, in most of the cases these gigantic projects really work on the market...

There is a 3D model available at:

http://sketchup.google.com/3dwarehouse/details?mid=da3c83656682d27eeeb2f...


  • clapam's picture

Spectacular

Nov. 25, 2007:

Critics in Germany (for example FAZ, 20.10.2007) say: This "crystalline curl" laps the glass VW manufacture in Dresden as well as the hermetic Mercedes spiral in Stuttgart. What do you think?


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  • General Facts
  • Real Estate Details
Country: GermanySyndicate content
City: MunichSyndicate content
Location Type: UrbanSyndicate content
Location Quality: Exclusive/PrimeSyndicate content
Project Status: ContemporarySyndicate content
Building Use: Mixed UseSyndicate content
Architect/Designer:
CoopHimmelb(l)auSyndicate content
Wolf D. PrixSyndicate content
Developer:
Coop Himmelb(l)au Syndicate content
Financing Partner:
BMW AGSyndicate content
Contractor/Builder:
Bollinger + GrohmannSyndicate content
Gross Floor Area: 73000 sqm 
Building Height: 28 m 
Investment Volume: 100,000,000 EUR 
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Description

The BMW Group is planning in close proximity to their headquarters and the Olympiapark in Munich a center for brand experience and vehicle delivery. The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the "Premiere" vehicle delivery area.

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